Hey, I'm Seth. I'm the founder of superforward.ai and a fractional product leader.

I help companies build with AI to solve real problems—from discovery to prototype to production.


Latest words

Spotting real customer problems

On getting better sleep

Why learn React?


About me

Seth Ferguson profile picture

I'm a product leader and technologist specialized in leveraging AI to define strategy and build new products. At heart, I'm a builder.

My passion for building was sparked in 2014 when I launched my first Kickstarter campaign and e-commerce business. Since then, my journey has included working with inspiring startups at nearly every stage and a rewarding 5-year stint at Amazon as a product manager, where I started building with AI/ML in 2018.

Since leaving Amazon, I've worked as a fractional product leader and founded Superforward, an AI product studio where I help companies build with AI to solve real problems—from discovery to shipped software.

I draw inspiration from the beautiful Pacific Northwest and outdoor sports including skiing, mountain biking, surfing, and wing foiling.


Let's work together

Tell me about what you're working on and how I can help.


Say hello