Hey, I'm Seth. I'm a fractional product leader and indie builder.

I help innovative companies build new software products that make a positive impact on the world.


Latest words

Spotting real customer problems

On getting better sleep

Why learn React?


About me

I'm a fractional product leader and indie builder. I work with startups and Fortune 500 companies to take new ideas from discovery to winning products (zero-to-one and beyond). I leverage quick feedback loops with customers, including research, prototyping, and testing to validate new ideas and define the right product or solution.

My passion for building was sparked in 2014 when I launched my first Kickstarter campaign and e-commerce business. Since then, my journey has included working with inspiring startups at nearly every stage, and a rewarding 5-year stint at Amazon, all of which has helped hone my craft (and I'm still learning).


Let's work togther

I'd love to learn more about what you are building, and how I can help. I'm looking forward to offering any assistance I can during our call.


Say hello